Branded Terms

What’s in a name? Everything, according to many apparel manufacturers. That is why it seems that
each has its own unique name or term to describe its garments’ particular performance attributes. We
have assembled a short list from around the industry to help you more quickly identify some of the
most prominent names.

ClimaCool
Adidas technology that keeps air flowing around garment to regulate body temperature.

ClimaLite
Adidas water-wicking technology.

ClimaProof
Adidas technology that keeps the wearer warm and dry no matter what the weather.

ClimaShell
Adidas technology that protects fabric from the environment but remains light, breathable, and water-
and wind-resistant.

CoolFit
Bella’s dry-wicking performance technology found in its Alo line.

CoolMax
The DuPont technology that uses specially engineered fibers to push perspiration to the surface of a
garment.  Used in many brand-name moisture management systems.

Dri-Fit
Nike water-wicking system to keep the wearer dry.

Dri-Power
Russell Artwear technology for drawing moisture away from the body.

DryTech
Boardroom Custom Clothing quick-dry system based on capillary migration.

EnduraFit
Technology and company that produces a full-line of moisture-wicking garments.

PlayDry
Reebok moisture-wicking technology.

PolarTec
Leading manufacturer of synthetic and technology fabrics. Its products run the                                 
gamut from moisture-wicking and insulation to stretch and weather protection.

StretchFlex
Bella’s stretch-fabric technology found in its Alo line.

TempraDry
Moisture-wicking system from WICKid that uses microfiber polyester to keep the wearer cool and dry.
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